B2B Marketing Magazine, one of the core publications for our industry, has completed its latest Best Practice Guide, this time on Marketing to SMEs.

And so the inbound marketing train rolls on!

So let’s say you run a social network. And let’s assume your network is well-used by all segments of the population – old and young, male and female, digital native and digital immigrant and even both B2C and B2B brands.

Yesterday, I attended the PRMoment.com conference on PR Analytics – how to measure the impact of your public relations.

Last Friday was an interesting day...

How times change. If you look back over the past two years, debates have raged throughout the B2B marketing world over who ‘owns’ responsibility for SEO, and, particularly social media. Should it be held by a separate dedicated SEO agency? Or the web agency? Maybe the PR team?

Earlier this week, the world learnt of the resignation of Pope Benedict XVI. As the first Pope to step down from the role in 600 years, his imminent departure was met with shock. Pope Benedict has been seen as somewhat of a ‘religious trend setter’ in the world of Social Media, most notably being the first Pope to connect with the world via his own Twitter account.

In a recent advertorial feature in Marketing, two board directors at Weber Shandwick published an article stating that:

2013 will be the year when brands that don't follow their consumers get found out. Most will get found out in the digital and social space. No longer a distinct discipline, digital is a mindset and skillset that must permeate everything in the marketing arena. Everyone must adapt to social media and digital convergence, and probably throw out the customary marketing rule book in the process. Brands need to get this, and get it soon, or they are going to be in serious trouble.

What is it?

Basically, a Twitter-owned video sharing app (currently only available on iOS) that allows you to create six second video clips on your iPhone or iPad and distribute them via Twitter.

During my ritualistic Friday scan of PRWeek, I noticed Robert Phillips’ article with a selection of warnings for the PR industry in 2013 – one warning in particular standing out from the rest.