ITPR IN THE NEWS AGAIN!
This week B2B Marketing have published our case study on the campaign we have been running for MyDrive Solutions.
MyDrive Solutions, a UK-based B2B technology start-up, began with an ambition to establish itself as a key player in the specialist vertical market of insurance telematics.
MyDrive enlisted ITPR’s services in order to raise the profile of the previously unknown company, who in turn created a bespoke PR campaign, based on thought leadership and SEO. Detailed web analytics demonstrated results derived from the first six months of the campaign that led to MyDrive being recognised as an undisputed heavyweight in the insurance telematics arena.
An abridged version of the Case Study can be read in B2B Marketing online here and will be published in hardcopy in the July 2012 edition.
To download the full MyDrive Case Study e-Book – PROOF THAT PR WORKS – please click here