LIGHTS, CAMERA, ACTION!!
||Posted by Kirsty Cornell, Senior Account Manager
Over the past few weeks, I have been working on a new video project for one of our clients. The experience has been both challenging and interesting and with a full day of interviewing and filming now complete, I’m looking forward to seeing the finished results very soon.
As more and more of our PR activities become targeted towards online and social media, videos are a fantastic tool for reaching your audience in a fun and enjoyable way. Consumer brands have been doing this type of activity for years, creating global You Tube hits over night – everyone remembers the Cadbury’s Gorilla ad which has now been viewed over 6.5 million times on You Tube! But video shouldn’t be limited to consumer – B2B companies should also be taking advantage of this exciting medium.
The video that we recently shot was a great day. For me it was a chance to stay behind the camera and learn how these modern B2B videos are produced. Working with a bunch of knowledgeable experts, I was able to pick up tips and tricks on how to produce a B2B corporate video, that isn’t too salesy and uses voiceover commentary with strong visuals to grab and keep the audience’s attention.
Long gone are the days of dull, static, corporate head and shoulder interviews, shot by an in-house film enthusiast with a grainy camera on a beige background. Working with the right people, with the right ideas, you can create something dynamic that positions you as a modern company, moving with the times and using fresh mediums to reach your customers and prospects.
See our page on creating valuable B2B video content here